Кто читает:: Кафедра венчурного менеджмента (Нижний Новгород) (Факультет менеджмента (Нижний Новгород))

Статус:: Курс обязательный

Когда читается:: 1-й курс, 4 модуль

Преподаватель

Сорочкин Михаил Александрович

Full Syllabus

Abstract

The course Unit-economics will help students understand the economics of the new digital products. Different metrics and indicators will provide students with arguments for decision making. After the course students will be able to count the main business metrics in order to understand profitability of the new product, costs of client’s acquisition, costs of goods creation, profit from each client (unit), rate of return on investments, etc.

Learning Objectives

Student should get an understanding of how to the use unit-economics in for companies efficient operation and development

Expected Learning Outcomes

Student defines the features of unit-economy as an approach to product management
Student identifies units for unit-economy calculating.
Student calculates unit-economy metrics.
Student defines the main models of product monetization
Student analyzes costs to calculate unit-economy
Student develops a sales funnel for a product
Student calculates the cost of the client
Student identifies segments and groups of units to calculate the unit-economy
Student analyzes the initial data when calculating the unit-economy
Student predicts product sales when calculating unit-economy
Student predicts the income budget when calculating the unit-economy
Student predicts the cost budget when calculating the unit-economy
Student calculates performance indicators
Student calculates unit-economy metrics for manufacturing enterprises
Student calculates unit-economy metrics for commercial companies
Student calculates unit-economy metrics for service companies
Student calculates unit-economy metrics for Internet projects

Course Contents

Unit-economics as a practical approach
Static business-model in unit-economics.
Dynamic business-model unit-economics
Unit economics in business sectors

Assessment Elements

Control work at class
Сontrol work, which provides for the solution of several tasks by each student. Is evaluated by the number of the right answers ( from 0 to 10).
Solving situational problems (case analysis)
The student examines a practical situation combining calculations and managerial decision-making. The student presents the results of solving the task and answers the questions

Interim Assessment

2022/2023 4th module
0.5 * Solving situational problems (case analysis) + 0.5 * Control work at class

Bibliography

Recommended Core Bibliography

25046 - (HBR) Коллектив авторов - Предпринимательство и стартапы - 9785961473178 - Alpina - Альпина Паблишер - 2023 - https://hse.alpinadigital.ru/book/25046
Спиридонова, Е. А. Создание стартапов : учебник для вузов / Е. А. Спиридонова. — Москва : Издательство Юрайт, 2023. — 193 с. — (Высшее образование). — ISBN 978-5-534-14065-1. — Текст : электронный // Образовательная платформа Юрайт [сайт]. — URL: https://urait.ru/bcode/519896 (дата обращения: 28.08.2023).

Recommended Additional Bibliography

22001 - И. Интеллект; Э.Романс - Настольная книга венчурного предпринимателя: Секреты лидеров стартапов - 9785961442335 - Alpina - Альпина Паблишер - 2020 - https://hse.alpinadigital.ru/audio/22001

Магистерская программа «Управление развитием компании»

Адрес

Unit economy