Research Seminar "International Business in Conditions of Transformation"

2025/2026

Учебный год

ENG

Обучение ведется на английском языке

5

Кредиты

Кто читает:

Департамент экономики и анализа данных (Факультет экономики НИУ ВШЭ (Нижний Новгород))

Статус:

Курс обязательный

Когда читается:

4-й курс, 2, 3 модуль

Преподаватель

Карпова Наталия Станиславовна

Course Syllabus

Abstract

The course "International Business in Transformation" provides understanding of the modern international business in global economic and political contexts. It explores key trends of the world economy, production and trade, as well as modern technological development and its impact on international markets and competition. The course highlights the most important business players, forms and formats of corporate development, ways of growth and progress based on theoretical concepts and approaches, as well as major practical instruments of international management, marketing and leadership competencies. Special focus is done on management of international companies in view of technological changes, rise of AI and the transition to digital economy. It focuses on new requirements for corporate social responsibility, cross-cultural management, ESG and sustainable development. It presents a broad view of dynamic and deep changes in global business environment, digitalization of economy and society, transformation of globalization.

Learning Objectives

• To make overview of business environment, as well as main actors, stakeholders and motives of company international activities. To introduce basic theoretical approaches and principles, the founders and key followers of management theory.

Expected Learning Outcomes

• Has enhanced problem-solving skills in management by offered set of analytical tools (i.e., theories, frameworks, concepts, and techniques).
• Interpret basic management functions, as well as structures, processes and procedures
• To give you an opportunity to refine oral and written communication skills, as well as ability to put competent questions, work effectively in teams, i.e. improve the skills essential to a business career.

Course Contents

• International business and the evolution of the global business environment
• Main Actors of International Business
• Challenges of International business environment
• Forms of growth and progress of international companies
• The World of International Company. Motivation and goals. Essence of Management.
• Management functions
• Organizational Design
• Management Thinking in XX century
• Management Thinking in XXI century
• Marketing as an integrating function of management of international companies
• Digital marketing in the practice of international companies.
• Innovative activities of international companies. Competition and competitiveness of international companies
• Peculiarities of doing business in different countries and regions
• International business in the context of global imbalances and the transformation of globali-zation. The future of international business

Assessment Elements

• Semanar Attendance
• Presentation

Interim Assessment

• 2025/2026 3rd module
  0.35 * Presentation + 0.35 * Presentation + 0.15 * Semanar Attendance + 0.15 * Semanar Attendance

Bibliography

Recommended Core Bibliography

• Golo, J. (2015). International Business: Competing in the Global Marketplace. Economic Horizons / Ekonomski Horizonti, 17(1), 71–73. https://doi.org/10.5937/ekonhor1501073G

Recommended Additional Bibliography

• Deresky, H. (2016). International Management: Managing Across Borders and Cultures, Text and Cases, Global Edition. [N.p.]: Pearson. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1419482
• The competitive advantage of nations, Porter, M. E., 1990
• The essential Drucker, Drucker, P. F., 2001

Authors

• Krekhovets Ekaterina Vladimirovna
• KARPOVA NATALIYA STANISLAVOVNA