Кто читает:: Департамент экономики и анализа данных (Факультет экономики НИУ ВШЭ (Нижний Новгород))

Статус:: Курс обязательный

Когда читается:: 1-й курс, 1 модуль

Преподаватели

Креховец Екатерина Владимировна

Сторчевой Максим Анатольевич

Full Syllabus Ask Question

Abstract

The purpose of the course is to teach the students how to apply the principles and models of economic theory for making managerial decisions. The course covers such topics as estimating and analysing demand, cost analysis, smart pricing (price discrimination, tying, bundling, non-linear pricing), competing in various market structures, making decisions about product quality and differentiation.

Learning Objectives

The purpose of the course is to teach the students how to apply the principles and models of economic theory for making managerial decisions: 1) estimating and analyzing demand, 2) cost analysis, 3) smart pricing (price discrimination, tying, bundling, non-linear pricing), 3) competing in various market structures, 4) making decisions about product quality and differentiation.

Expected Learning Outcomes

Able to define different types of costs. Can calculate different types of costs. Able to use different methods of cost estimation.Understand and can use different methods of cost allocations.Understand the idea of budgeting. Able to define different methods of budgeting.
Understand different types of market structure. Are able to define and explain different types of market structure. Understand firm behaviour on perfect competition market. Able to explain different models of oligopoly
Understand principles of demand and supple model. Able to estimate and analyze demand. Understand algebra of profit maximization, can calculate maximum of profit for different types of demand functions. Understand types and strategies of price discrimination.
Understand theory and principales of perfect price discrimination. Able to define different types of auctions. Understand and can explain different types of smart pricing models.

Course Contents

Demand, Supply and Market Power
Perfect Price Discrimination, Auctions and Smart Pricing
Costs
Market structure
International business and the evolution of the global business environment

Assessment Elements

Quize3
Final test
Class activity
Quize1
Quize2

Interim Assessment

2026/2027 1st module
0.2 * Quize3 + 0.2 * Quize1 + 0.2 * Quize2 + 0.3 * Final test + 0.1 * Class activity

Bibliography

Recommended Core Bibliography

Haeringer, G. (2018). Market Design: Auctions and Matching. The MIT Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.b.mtp.titles.0262037548
Салынская, Т. В., Business and management: state and local governments : учебное пособие / Т. В. Салынская, А. А. Ясницкая. — Москва : Русайнс, 2026. — 162 с. — ISBN 978-5-466-10646-6. — URL: https://book.ru/book/960626 (дата обращения: 09.12.2025). — Текст : электронный.

Recommended Additional Bibliography

Третьякова, Е. А. Microeconomics. Collection of Tasks and Cases = Микроэкономика. Сборник задач и кейсов : учебно-методическое пособие / Е. А. Третьякова. — Пермь : ПГНИУ, 2023. — 90 с. — ISBN 978-5-7944-3947-2. — Текст : электронный // Лань : электронно-библиотечная система. — URL: https://e.lanbook.com/book/409724 (дата обращения: 00.00.0000). — Режим доступа: для авториз. пользователей.

Authors

Krekhovets Ekaterina Vladimirovna

Магистерская программа «Управление развитием компании»

Адрес

Managerial Economics