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New product marketing

2022/2023
Учебный год
ENG
Обучение ведется на английском языке
6
Кредиты
Статус:
Курс обязательный
Когда читается:
1-й курс, 3, 4 модуль

Преподаватели

Course Syllabus

Abstract

New products are becoming the main source of sustainable development for companies around the world. As marketing science deals with competitive advantage it should provide solid framework for new products. Course “New Product Marketing” provides comprehensive understanding of new products from marketing science perspective. The course is for students that are interested in commercialization of new products both in small entrepreneurial companies and large corporations. This course will help students avoid serious marketing mistakes in commercialization of new products and maximize marketing input at every stage of product development process.