Data-driven Culture

2022/2023

Учебный год

ENG

Обучение ведется на английском языке

6

Кредиты

Кто читает:

Кафедра маркетинга (Нижний Новгород) (Факультет менеджмента (Нижний Новгород))

Статус:

Курс обязательный

Когда читается:

1-й курс, 3, 4 модуль

Преподаватели

Александровский Сергей Владимирович

Любчанская Елена Александровна

Course Syllabus

Abstract

The course helps students to learn how to set analytic goals, work with data in a team, select data analysis methods, and make decisions based on data. If students know basic statistics and use Python, R, or SPSS for analysis, it helps students to better understand the course topics.

Learning Objectives

• Know job requirements. Set and decompose analytic goals and metrics
• To learn how to set analytic goals, work with data in a team, select data analysis methods, and make decisions based on data.

Expected Learning Outcomes

• Know job requirements. Set and decompose analytic goals and metrics
• Select and apply data collection, preparation and analysis methods and tools.
• Prepare a report and explain (present) results.

Course Contents

• Marketing analytics jobs and goals
• Data collection, preparation and analysis
• Report and presentation of results

Assessment Elements

• Homework
  Homework on end-to-end analytics or/and cohort analysis
• Homework
  Homework on modeling
• Homework
  Homework on pivot tables
• Homework
  Homework on vizualization

Interim Assessment

• 2022/2023 4th module
  Оценка выполнения работ в период обучения + экзамен

Bibliography

Recommended Core Bibliography

• Phillips, Tim. Data-Driven Business: Use Real-Life Numbers to Improve Your Business by 352% [Электронный ресурс] / Tim Phillips; БД books24х7. – Infinite Ideas, 2016. – 160 pages. – ISBN 978-1908984609. –Режим доступа: http://common.books24x7.com/toc.aspx?bookid=130361. – Загл. с экрана.

Recommended Additional Bibliography

• Foreman, John W. Data Smart: Using Data Science to Transform Information into Insight [Электронный ресурс] / John W. Foreman; БД books24х7. – John Wiley & Sons, 2014. – 432 pages. – ISBN 978-1-118-03496-5. – Режим доступа: http://common.books24x7.com/toc.aspx?bookid=58144. – Загл. с экрана.Foreman, John W. Data Smart: Using Data Science to Transform Information into Insight [Электронный ресурс] / John W. Foreman; БД books24х7. – John Wiley & Sons, 2014. – 432 pages. – ISBN 978-1-118-03496-5. – Режим доступа: http://common.books24x7.com/toc.aspx?bookid=58144. – Загл. с экрана.
• Jeffery, M. Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know [Электронный ресурс] / Mark Jeffery; БД ebrary. – John Wiley & Sons, Incorporated, 2010. – 323 p. – ISBN 9780470504543. – Режим доступа: https://ebookcentral.proquest.com/lib/hselibrary-ebooks/reader.action?docID=485632&query=Data-Driven+Marketing. – Загл. с экрана.