• A
  • A
  • A
  • АБВ
  • АБВ
  • АБВ
  • А
  • А
  • А
  • А
  • А
Обычная версия сайта

Advanced Marketing Analytics

2021/2022
Учебный год
ENG
Обучение ведется на английском языке
6
Кредиты
Статус:
Курс обязательный
Когда читается:
2-й курс, 1, 2 модуль

Преподаватели

Course Syllabus

Abstract

The course helps students to learn marketing analytics job requirements, set and decompose analytic goals, select and apply data collection and analysis methods and tools, prepare a report and explain (present) results.
Learning Objectives

Learning Objectives

  • Find out how to apply advanced tools of analytics to make data-informed marketing decisions.
Expected Learning Outcomes

Expected Learning Outcomes

  • Know job requirements. Set and decompose analytic goals and metrics.
  • Prepare a report and explain (present) results
  • Select and apply data collection, preparation and analysis methods and tools
Course Contents

Course Contents

  • Marketing analytics jobs and goals
  • Data collection, preparation and analysis
  • Report and presentation of results
Assessment Elements

Assessment Elements

  • non-blocking In-class assignment
  • non-blocking Homework
  • non-blocking In-class assignment
  • non-blocking Homework
  • non-blocking In-class assignment
  • non-blocking Homework
  • non-blocking In-class assignment
  • non-blocking Homework
Interim Assessment

Interim Assessment

  • 2021/2022 1st module
  • 2021/2022 2nd module
    0.25 * Homework + 0.25 * Homework + 0.25 * In-class assignment + 0.25 * In-class assignment
Bibliography

Bibliography

Recommended Core Bibliography

  • Phillips, Tim. Data-Driven Business: Use Real-Life Numbers to Improve Your Business by 352% [Электронный ресурс] / Tim Phillips; БД books24х7. – Infinite Ideas, 2016. – 160 pages. – ISBN 978-1908984609. –Режим доступа: http://common.books24x7.com/toc.aspx?bookid=130361. – Загл. с экрана.

Recommended Additional Bibliography

  • Foreman, John W. Data Smart: Using Data Science to Transform Information into Insight [Электронный ресурс] / John W. Foreman; БД books24х7. – John Wiley & Sons, 2014. – 432 pages. – ISBN 978-1-118-03496-5. – Режим доступа: http://common.books24x7.com/toc.aspx?bookid=58144. – Загл. с экрана.Foreman, John W. Data Smart: Using Data Science to Transform Information into Insight [Электронный ресурс] / John W. Foreman; БД books24х7. – John Wiley & Sons, 2014. – 432 pages. – ISBN 978-1-118-03496-5. – Режим доступа: http://common.books24x7.com/toc.aspx?bookid=58144. – Загл. с экрана.
  • Jeffery, M. Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know [Электронный ресурс] / Mark Jeffery; БД ebrary. – John Wiley & Sons, Incorporated, 2010. – 323 p. – ISBN 9780470504543. – Режим доступа: https://ebookcentral.proquest.com/lib/hselibrary-ebooks/reader.action?docID=485632&query=Data-Driven+Marketing. – Загл. с экрана.