Research & Expertise

Creating totally new and exclusive products, business models and technology solutions is not always necessary in today's innovative economy; it is often sufficient to use the knowledge and inventions already available worldwide, according to professor  Mikhail Shushkin and associate professor  Sergey Alexandrovskiy, researchers at the Department of Marketing, Faculty of Management, HSE Branch in Nizhny Novgorod.

At the HSE campus in Nizhny Novgorod, Svetlana Bryzgalova recently gave a public lecture on ‘Pricing Theories in Various Classes of Financial Assets’ as part of the Second International Conference on Econometrics.

HSE's Nizhny Novgorod branch has hosted Belgian economist, professor at the Catholic University of Louvain, Jacques-Francois Thisse, and Academic Supervisor at HSE St Petersburg's Center for Market Studies and Spatial Economics, who read his paper 'Urban development, regional differences and effective transport'. Professor Thisse is very well known and respected for his research in spatial economics, new economic geographies, international trade and market analysis.

For a business startup to grow and thrive, its employees should have a vested interest in its success. Employee incentives may include bonuses, equity and profit sharing, recognition of accomplishments, opportunities for career development, and flexible work schedules. But being inspired by a new challenge and proud of work well done can motivate people even more effectively, according to Olga Gaponova, Associate Professor at the Department of General and Strategic Management, HSE Branch in Nizhny Novgorod.

Russian firms prefer to freeze rather than cut employee wages during crises, reasoning that high inflation will cause real wages to drop anyway, while nominal wage cuts may prompt valued employees to leave, suggests Alexander Larin, Senior Lecturer at the Faculty of Economics, HSE Branch in Nizhny Novgorod, in his paper 'Downward Nominal Wage Rigidity: Unions' Achievement or Employers' Choice?'

Dr. Martin Wenke, Professor of Economics, Ecology and Ethics at Niederrhein University of Applied Sciences, Germany, gave a lecture for Nizhny Novgorod students on the current situation in Europe as a whole, and Germany in particular.

HSE Nizhny Novgorod has become something of a hub linking businesspeople from France and representatives of leading economic sectors in the region. Students with the French Presidential Programme had a chance to meet HSE graduates who now lead or are specialists in companies in Nizhny Novgorod. The French delegation included people from the instrument-making industry, electronics firms, strategic management and organizational development, and specialists in software and other industries.

Buying name-brand goods and services boosts the majority of younger Russians’ self-esteem, allowing them to maintain their reputation, gain respect, and demonstrate their family’s material wealth, according to research conducted by Natalia Shaidakova of HSE Nizhny Novgorod’s Department of Marketing. Students from elite Russian schools raise their prestige with the help of expensive cars, restaurants and personal items, while students from ordinary schools and universities flaunt the newest and most expensive cell phone models to one another.